Marc Jacobs is always hot and scandalous. Do you remember? You cannot hide an eel in a sack a truth will out, the same with his talent. We still can’t forget Victoria Beckham ad campaign and now THIS campaign, and these fabulous celebrities are naked for Marc… or may I have to mention that it is campaign against skin cancer?
Victoria Beckham was the 1st who claimed the necessity to protect your skin and especially skin of children. She perfectly understands how urging this problem is.
Actually, Beckham is not the one worth our attention. Other naked celebrities on T-shirts are: Eva Mendes, Heidi Klum, Naomi Campbell, Dita Von Teese, Joss Stone and Helena Christensen.
The “Protect The Skin You’re In” campaign began last year when Marc Jacobs and fellow business partner Robert Duffy, President of Marc Jacobs International, LLC, persuaded celebrities including Naomi Campbell, Winona Ryder, Rufus Wainwright, Julianne Moore, and Selma Blair to disregard warnings from agents and managers and pose naked for a series of T-shirts about the dangers of skin cancer. The campaign raised awareness and almost $400,000 for the NYU School of Medicine’s Interdisciplinary Melanoma Cooperative Group, led by Dr. Iman Osman. Photographer Brian Bowen Smith traveled around the world multiple times for photo shoots for the shirts, a tribute to late NYU physician Dr. Jesse Ruben.
Mr. Duffy, a patient of Dr. Richard Shapiro, spoke about his treatment for melanoma at the NYU Cancer Institute Gala. He said the melanoma campaign will be an annual affair for Marc Jacobs: last year's sold out designs are being reissued along with new T-shirts, featuring the models Helena Christensen, Eva Mendes, Heidi Klum and Alison Lohman in the nude.
Every hour, someone dies of melanoma, but if caught early, the cure rate could be 100 percent. Melanoma is the easiest cancer to detect early because all you need is a trained pair of eyes. The message is don't let embarrassment stop you from stripping down before your physician or someone you love, and use the ABCDE rule--developed by physicians at NYU Medical Center--to determine if a mole could be cancerous: A for asymmetry; B for irregular border; C for color variation; D for diameter larger than a pencil eraser; and E for evolution of existing mole.
Me with my BF